The Psychology Of Color In Point-of-Sale Displays

The Psychology Of Color In Point-of-Sale Displays

A point of Sale (POS) display is a visual merchandising strategy that involves placing specific products around the transactional point. The main goal of the point of sale marketing is ensuring that the client who is about to check out picks and buys additional items. When implemented appropriately, POS displays could make the difference you

A point of Sale (POS) display is a visual merchandising strategy that involves placing specific products around the transactional point. The main goal of the point of sale marketing is ensuring that the client who is about to check out picks and buys additional items.

When implemented appropriately, POS displays could make the difference you need to break even, hit the sales target or clear specific items from the store. The main question is how do you make the POS work?

Everything narrows down to two things; the type of POS display in use and psychology of colors. You need to pick a display that easily demonstrates all the strengths of a product and persuades the client to buy. You can also place items that have special discounts only on the point of sale. Here is a demonstration of how to use color on the point of sale.

The psychology of color with POS

Color is one of the most important components when targeting to optimize sales at the point of sale. Careful selection of colors can evoke a wide range of emotional reactions and define the customer behavior. Though the reaction to colors is subjective, here is a demonstration of what to expect with different colors in visual merchandising at the point of sale.

  • Yellow: Based on the hue, yellow could be used as an attention grabber or enhance a calming effect. .You can also use it to inspire or create a sense of clarity.
  • Orange: This is a highly vibrant hue when used in visual merchandising. It helps your products to grab attention and inspire users to take immediate action. It can deliver great results when used together with directional lighting.
  • Red: This color signifies urgency. But it is used to drive a sense of passion and love when it comes to the point of sale displays.
  • Pink: Traditionally, this color is considered feminine. Therefore, it should be used to help display items for ladies and teenagers. A lighter tone of pink color is used to signify maturity.
  • Blue: This color signifies a sense of trust and security. It is, therefore, advisable to use it on the point of sale that has healthcare related products.
  • Green: This is considered the easiest color for the brain to process. It should be used on the POS displays especially when selling items with conservation and environment focus.

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